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Toyota Helps Species Threatened with Extinction by Partnering with IUCN

The Toyota Environmental Challenge 2050 launched last October, as a series of goals and challenges to help reduce the impact of automobiles on the planet's health.

"When tackling threats to the global environment, it is important to act early and boldly with concrete steps that will make a difference in people’s lives," said Didier Leroy, Executive Vice President of Toyota Motor Corporation. "We did it in 1997

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Toyota's Prius Car Chase Commercial May Just Be Real!

Toyota's recent Super Bowl commercial, "The Longest Chase," depicts a Prius manned by a group of fugitives outrunning the cops. To catch them, the police must bring in a hybrid car of their own.

It sounds like a fantasy, but in Arkadelphia, Arkansas, it's real life.

Hybrid Law from Peter Byck on Vimeo.

The short documentary film, "Hybrid Law," follows the Arkadelphia Police Department as they transition from using outdated Crown Victoria police cruisers to the Toyota Camry Hybrid.

Old fashioned veteran officer Don Cleek says when he heard about the hybrids, he was "dead set against it…

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Toyota Prius Remains a Leader in Fuel Efficiency

As you've certainly realized by now, the Toyota Prius has become synonymous with hybrid cars and fuel efficiency since its appearance on American roads. Fortunately, the 2014 Prius hardly breaks from the tradition of fuel efficiency at an economical price tag.

This year's Prius is the quintessential hybrid as it offers a class-leading 51 MPG on the highway and 48 MPG during city driving. The iconic Prius is available in five different trim…

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