Charlie Shuman, the President of Charlie's Motor Mall is running what is now considered to be one of the largest car dealer group's in the state. He takes pride in superior customer satisfaction with a large inventory of new and used cars available.

Charlie hasn't forgotten his small beginnings when he took his first job as an office clerk at the former Henry Kimball Co., a Dodge dealership. Where he worked his way through other positions, before moving on to work for American Motors Jeep Corp. During those 17 years, he worked his way up, eventually becoming District Sales Manager for Maine, Massachusetts and New Hampshire.

In 1986, he and a partner opened Charlie's Subaru in Augusta, Maine. Charlie bought him out after 5 years and continued buying more dealerships... and his success has continued.

Charlie Shuman has built the company from a single franchise employing 17 people in 1986 to a 240- employee, 8- franchise company selling 10,000 vehicles annually. Even though Charlie's has grown substantially, we still are a family run business with the same values and beliefs that starts the organization 30 years ago.

The company offers state of the art service, parts and body shop facilities with over 60 factory-trained technicians. So if are looking for a dealer that offers great prices, a large inventory and attention to every customer, then you've come to the right place.

Even though Charlie, Steve and Elissa don't personally meet every customer, the commitment to exceptional customer service can be seen in all our employees. They all stand behind Charlie and you!

You can read more about Charlie's and the history of Charlie's Motor Mall by the Kennebec Journal in this special celebrating Charlie's 30th Anniversary.

Learn More About Everything Charlie's Toyota, Serving Augusta, Waterville, Gardiner and Winthrop, Has to Offer

If you're in the market for a new Toyota, Charlie's Toyota is the place to start and end your search. We carry an excellent selection of Camry, Prius, Tundra, Corolla and RAV4 models to choose from, as well as a stellar range of used cars from yesteryear.

Of course, Charlie's Toyota doesn't just specialize in offering new and used cars to drivers from Augusta ME, Waterville, Gardiner and Winthrop. Our team also offers a number of other services as well, including:

  • Auto financing experts who are committed to helping you find a car loan or Toyota lease.
  • A team of auto parts gurus who can help you track down the final part of your next D-I-Y project.
  • And an onsite service and repair department, staffed with highly trained technicians and equipped with the latest tools to get the job done right.

Whether you're interested in a new car or you want to get the most out of your current one, Charlie's Toyota is here for you. If you're interested in utilizing any number of the many services we have to offer, simply contact us today. Located at 451 Western Ave Augusta, Maine, we're within driving distance of the surrounding Waterville, Gardiner and Winthrop areas.


Charlie's Toyota

451 Western Ave
Directions Augusta, ME 04330

  • Sales: (207) 622-4748
  • Service: (207) 213-2706
  • Parts: (207) 213-2707


  • Monday 8:00am - 8:00pm
  • Tuesday 8:00am - 8:00pm
  • Wednesday 8:00am - 8:00pm
  • Thursday 8:00am - 8:00pm
  • Friday 8:00am - 8:00pm
  • Saturday 8:00am - 6:00pm
  • Sunday Closed

Charlie's 30th Anniversary

Dealership Contact Info:

Charlie's Toyota 
451 Western Ave
AugustaME 04330
(207) 622-4748
Dealership: Directions