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Servicing your car can oftentimes feel like a trip to the dentist: fueled by unbridled apprehension of the extent and cost of necessary work.  Yet, we at Charlie's Toyota of Augusta, ME aim to consistently quell those fears at our service and repair center.

From a routine oil change or tire rotation, to more involved bodywork or repairs, our service center is a one-stop shop for all your maintenance needs.  Our expert technicians are…

While our Augusta, ME dealership's models are known for their durability and long-lasting nature, like all vehicles, they do require some regular maintenance on the owner's part. A great way to keep your new 2014 Toyota Tundra in the best shape is to explore the available Genuine Toyota Accessories that are specifically designed for the truck and keep the bed clean, organized and protected. Check out this available accessory.

Not only does this…

You might have heard the rumors that Toyota was planning a fresh, new look for the 2015 Camry. If you're like us, you might have wondered why the bestselling sedan in America needs to change at all. Well, Bill Fay, Group VP and General Manager for the automaker recently answered that question at the unveiling last week.

As you've certainly realized by now, the Toyota Prius has become synonymous with hybrid cars and fuel efficiency since its appearance on American roads. Fortunately, the 2014 Prius hardly breaks from the tradition of fuel efficiency at an economical price tag.

This year's Prius is the quintessential hybrid as it offers a class-leading 51 MPG on the highway and 48 MPG during city driving. The iconic Prius is available in five different trim…

With so many options on the SUV market today, it can be hard for drivers to make a decision. But in a new ad from Toyota, we see a myriad of great reasons why they should choose the 2014 Toyota Highlander SUV model, available here at Charlie's Toyota in Augusta, ME. In the ad, which works around the theme that the model which has seating for eight has room for 'everything but boring', uses…

If you remember back in December here on our blog we introduced you to the TeenDrive365 initiative that Toyota was kicking off to promote safe driving by teens.

One part of this venture is a web series hosted by John Henson where an adult and their teen driver are put to a test to show how some habits on the road can be dangerous.  In episode two eating and driving is discussed, and two contestants...

Have you had the chance to check out the all-new 2014 Toyota Highlander? Chances are, you've seen at least one ad featuring the crossover and the Muppets, but we here at our Augusta, ME dealership just want to make sure. This ad aired a few weeks after the Super Bowl commercial and the Muppets keep telling you how much fun the new Highlander is. Take a look.

We're not sure how anybody drives…

The greener side is calling your name, dear reader, and there's no better way to get started than by jumping behind the wheel of a 2014 Toyota Prius, available right here at Charlie's Toyota. With fuel efficiency to dream of, stylish looks, comfortable interiors, tons of modern features, and an affordable price, we can't think of a reason not to check one out. One test drive and you'll be convinced of…