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Toyota Revolutionizes the EV Segment with Hydrogen-Powered 2016 Mirai

With groundbreaking green-driving innovations like the fuel-efficient Toyota Prius hybrid, it's no surprise that Toyota has even more up its sleeve when it comes to revolutionizing the auto industry. The way we drive -- putting the pedal to the metal to send a smog-filled cough of horsepower out of a husky V8 engine -- is about to change forever, and we know our environmentally-conscious Augusta, ME customers are going to love it.


The 2016 Toyota Mirai…

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Stay Fashion Forward in Augusta with the Toyota Corolla

Fashion is a funny thing. It does, of course, work in cycles and you'll always note references to years gone by in modern ensembles. However, a look that worked well in the 80's might not necessarily translate as fashion-forward in 2015. That being said, there are some looks that simply can't miss no matter what the year it may be.

For example, the Toyota Corolla has been a timeless hit in Augusta…

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Celebrate Good Times with Toyota...and your wife


Balloons, cake, ice cream and presents: the items suggesting some sort of celebration. But now that you are behind the wheel of a 2015 Toyota Camry, boy have celebrations changed. Because when you are behind the wheel of an impressive V6 engine, unlocking 268 horsepower, you are expected to accomplish more, to celebrate in a more extravagant fashion.

That's why when your wife got her MBA, you were sure to do more than just…

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Go all in with your Next Project in a New Toyota Tundra

You may have the motivation to revolutionize your backyard and turn it into a mini football stadium or golf course, but good intentions and great ideas aren't always easy to bring to fruition. But what you lack in workhorse power, the Toyota Tundra can make up for tenfold. The full-size power of the tough Tundra is powered by a V8-exclusive powertrain, and it's able to go the distance when it comes to powering…

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Toyota Talks Toddlers, Car Seats in Humorous PSA

Don't you just want to leave the kids at home sometimes? Other than for the fact that you need some time away from the nagging, fighting and crying, you may not want to deal with the frustration of installing your toddler or booster seat. By the time you've gone through all the yelling, flailing and cursing under your breath, you may not even be sure if you've locked it in correctly.


That…

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2014 Toyota RAV4: 'Longevity' is its Middle Name

When the Toyota RAV4 first arrived on the scene in 1994, we at Charlie's Toyota wondered how it would fare.  Flash forward two decades later, and this spunky SUV is still going strong.  Along the way, it's received heaps of universal acclaim and ultimately, became our favorite Japanese automaker's best-selling utility vehicle.  The 2014 iteration shows no signs of slowing down.

Of its many charming characteristics, fuel economy is perhaps the most…

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Toyota's FT-1 Concept Receives Makeover for Gran Turismo Game

At the Detroit Auto Show in January this year, the Toyota brand unveiled a big surprise to fans in the form of the FT-1 Concept. This model sports an extremely futuristic design, and has been rumored to be a successor to the Toyota Supra.

Since its debut, the FT-1 Concept has gone back under the radar, until it recently reappeared at the 2014 Pebble Beach Concours d’Elegance. However, the model did sport some changes…

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The 2015 Toyota Sienna Still has Swag Cred

Are you looking to bring a bit of "swag" to your life? You know, that self-assured walk, talk, and vibe that just oozes confidence? We thought so, but before you start to make your way to the Augusta Mall to buy some gold chains and flashy shoes, we suggest checking a more demure approach by watching this video for the redesigned 2015 Toyota Sienna.

The Sienna has had its "Swag" title for a few years, but designers were ready to up the ante and bring a fresh model to shoppers in the Augusta, ME area. This family-friendly vehicle is so…

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Toyota Prius Plug-in Hybrid Offers Eco-Conscious Beast Mode

Efficiency is a big ticket for automakers these days, and not many mainstream automakers have gotten to the level that Toyota has with hybrid technology. The Prius family, in particular, is immensely popular with its innovative hybrid drive power train. The most efficient, however, is the Plug-in variant, which gets a combined 50 mpge.

In a recent video, Toyota goes through all the benefits of owning one by sending San Fran native Zak on a…

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Toyota Reinvents its Own Bestselling Wheel

The all-new seventh generation Toyota Camry may run like a song only three years out of the gate, but Toyota reaching for higher notes with the extensively redesigned 2015 model. In the automaker's own words, the roof is the only body panel that survives from 2014.

It's apparent that the Camry has gone under the knife, as its face has been widened by a mouthful of grille. Trim options expand with the all-new…

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