While we make every reasonable effort to ensure the accuracy of this information, we are not responsible for any errors or omissions contained in these pages. Please confirm the details of this vehicle and the incentives you may or may not qualify for with the dealer to ensure its accuracy. Selling price may vary from MSRP as dealer sets selling price, please ask dealer for details on adjustments or discounts. Additionally, the advertised price does not reflect the final selling price. It does not include state sales tax, vehicle registration fees, finance charges, $499 Doc fee or any other fees required by law. Manufacturer vehicle accessory costs, labor, and installation vary. Please verify any information in question with Charlie's Toyota.

Toyota Talks Toddlers, Car Seats in Humorous PSA

Don't you just want to leave the kids at home sometimes? Other than for the fact that you need some time away from the nagging, fighting and crying, you may not want to deal with the frustration of installing your toddler or booster seat. By the time you've gone through all the yelling, flailing and cursing under your breath, you may not even be sure if you've locked it in correctly.


That…

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2014 Toyota RAV4: 'Longevity' is its Middle Name

When the Toyota RAV4 first arrived on the scene in 1994, we at Charlie's Toyota wondered how it would fare.  Flash forward two decades later, and this spunky SUV is still going strong.  Along the way, it's received heaps of universal acclaim and ultimately, became our favorite Japanese automaker's best-selling utility vehicle.  The 2014 iteration shows no signs of slowing down.

Of its many charming characteristics, fuel economy is perhaps the most…

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Toyota's FT-1 Concept Receives Makeover for Gran Turismo Game

At the Detroit Auto Show in January this year, the Toyota brand unveiled a big surprise to fans in the form of the FT-1 Concept. This model sports an extremely futuristic design, and has been rumored to be a successor to the Toyota Supra.

Since its debut, the FT-1 Concept has gone back under the radar, until it recently reappeared at the 2014 Pebble Beach Concours d’Elegance. However, the model did sport some changes…

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The 2015 Toyota Sienna Still has Swag Cred

Are you looking to bring a bit of "swag" to your life? You know, that self-assured walk, talk, and vibe that just oozes confidence? We thought so, but before you start to make your way to the Augusta Mall to buy some gold chains and flashy shoes, we suggest checking a more demure approach by watching this video for the redesigned 2015 Toyota Sienna.

The Sienna has had its "Swag" title for a few years, but designers were ready to up the ante and bring a fresh model to shoppers in the Augusta, ME area. This family-friendly vehicle is so…

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Toyota Prius Plug-in Hybrid Offers Eco-Conscious Beast Mode

Efficiency is a big ticket for automakers these days, and not many mainstream automakers have gotten to the level that Toyota has with hybrid technology. The Prius family, in particular, is immensely popular with its innovative hybrid drive power train. The most efficient, however, is the Plug-in variant, which gets a combined 50 mpge.

In a recent video, Toyota goes through all the benefits of owning one by sending San Fran native Zak on a…

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Toyota Reinvents its Own Bestselling Wheel

The all-new seventh generation Toyota Camry may run like a song only three years out of the gate, but Toyota reaching for higher notes with the extensively redesigned 2015 model. In the automaker's own words, the roof is the only body panel that survives from 2014.

It's apparent that the Camry has gone under the knife, as its face has been widened by a mouthful of grille. Trim options expand with the all-new…

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Abolish Those Repair Woes at Charlie's Toyota Service Center

Servicing your car can oftentimes feel like a trip to the dentist: fueled by unbridled apprehension of the extent and cost of necessary work.  Yet, we at Charlie's Toyota of Augusta, ME aim to consistently quell those fears at our service and repair center.

From a routine oil change or tire rotation, to more involved bodywork or repairs, our service center is a one-stop shop for all your maintenance needs.  Our expert technicians are…

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Protecting Your Toyota Tundra Bed

While our Augusta, ME dealership's models are known for their durability and long-lasting nature, like all vehicles, they do require some regular maintenance on the owner's part. A great way to keep your new 2014 Toyota Tundra in the best shape is to explore the available Genuine Toyota Accessories that are specifically designed for the truck and keep the bed clean, organized and protected. Check out this available accessory.

Not only does this…

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Bill Fay Introduces Bolder Toyota Camry

You might have heard the rumors that Toyota was planning a fresh, new look for the 2015 Camry. If you're like us, you might have wondered why the bestselling sedan in America needs to change at all. Well, Bill Fay, Group VP and General Manager for the automaker recently answered that question at the unveiling last week.

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Toyota Prius Remains a Leader in Fuel Efficiency

As you've certainly realized by now, the Toyota Prius has become synonymous with hybrid cars and fuel efficiency since its appearance on American roads. Fortunately, the 2014 Prius hardly breaks from the tradition of fuel efficiency at an economical price tag.

This year's Prius is the quintessential hybrid as it offers a class-leading 51 MPG on the highway and 48 MPG during city driving. The iconic Prius is available in five different trim…

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