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Toyota Tundra Keeps it Classic During #NYFW

According to Christian Dior: "You can wear black at any time. You can wear it at any age. You may wear it for almost any occasion." If our new 2015 Toyota lineup doesn't prove this, we at Charlie's Toyota don't know what will. In fact, Autotrader.com recently announced metallic black as the car color of the year at New York Fashion Week 2015, listing the 2015 Toyota Tundra as the third most popular vehicle in its segment featuring this color.

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A Lemonade-Fueled Car?

Sounds crazy, right? Well, Toyota figured out how to turn kids' leftover lemonade into hydrogen fuel! Learn more in the video below.

The Mirai is a fuel cell vehicle, with no internal combustion and no carbon emissions. The fuel cell stack in the car generates power by combining hydrogen with oxygen from the air outside. Toyota leads the industry in this type of technology.

At Charlie's Toyota, located at 451 Western Ave in Augusta, we'd be happy to talk to you further about the revolutionary new Mirai. We'd also love to show you our current selection of…

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2016 Tacoma Reviewed by MotorWeek

When you look at the sales sheets for the current Toyota Tacoma, you might notice an interesting factoid. While the current generation pickup is ten years old, it handily outsells models that debuted from Detroit-based competition just in the past year. Now that the 2016 model is coming, we expect that trend to continue.

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Let the Street Inside: Toyota Supports the Arts


We already know Toyata's vehicles are safe, dependable, and stylish. That's why the brand's new campaign focuses less on their cars and more on you! Feeling the Street encourages customers to think beyond the concrete and the vehicles traveling it, so they can soak in the sights, sounds, and scents around them.

Here in Augusta, ME we want you to roll down your windows and let the street inside! We encourage you…

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Toyota 4Runner keeps it wild, capable for 2015

The market may be saturated with ultra-plush crossovers these days -- the type that are always dressed to the nines no matter what the occasion -- but Toyota wants its customers to be able to keep it wild, too. That's why its refreshed 2015 Toyota 4Runner retains that classic body-on-frame style for the quintessential off-road capability 4Runner purists have come to know, love and expect.


There's always a button-down feel to this capable climber, but…

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Toyota improves upon a great thing with Certified used Toyota vehicles

There's a lot to love about a used car. You can get a pretty upscale vehicle for a fraction of the cost simply by choosing the model with a few thousand miles on the odometer. Want the largest touchscreen available? Heated seats? A panoramic sunroof? Maybe a chauffeur to ferry your kids around for you? Well, a used car isn't going to give you access to that last one (although it might save…

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Bring a bit of the Red Carpet to Augusta

Whether you're planning to cruise the Hollywood strip or just need to get around Augusta, Winthrop, or Waterville, consider the 2015 Toyota Camry. Offering drivers the chance to experience a safe and reliable drive while having exciting features, the Camry is a win.

Available in a LE, SE, XLE, XSE, XSE V6, or XLE V6, trim style, you can enjoy between 178 and 268 horsepower depending on which trim you go with. Plus, you…

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The 2016 Toyota Tacoma Offers a New Look

Here at our Augusta, ME dealership, we love the old saying "if it isn't broke, don't fix it," and with the continued success of many years of the Toyota Tacoma, you might think a redesign is a little unnecessary. But just take a quick look at the reveal of the 2016 Tacoma and you'll suddenly start wishing 2015 would zoom by so you can take this revamped truck out for a spin…

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Having Fun is More Comfortable in the Toyota RAV4


Fun and comfort are two parts of driving that everyone wants, but that often get overlooked. Many people look for safety and efficiency, and the wish for fun and comfort once they're out on the road. But with the Toyota RAV4, you can have it all.

As you saw in the video, the RAV4 made this driver's day a great one by providing everything that he needed to keep having fun. The Dynamic…

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