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Are you a new car owner, unsure what you need to know about maintenance? One of the first areas of your new Toyota you should be concerned about are the tires.

Tires are the most fundamentally critical part of any car, because they are the only part that touches the ground.

In other words, it doesn't matter if everything else is working correctly: without tires, you're going nowhere.

Two important tire factors are tread depth, and inflation.

Your vehicle's recommended tire pressure should be listed on a placard inside the driver's side door. Be sure to…

Is there any better feeling than loving the car you drive? Here at Charlie's Toyota we can think of only one thing to top it, and that's loving the car you drive while also reducing carbon emissions. The 2016 Toyota RAV4 Hybrid does just that! Prepare to enjoy a driving experience like no other.

 

A photo posted by toyotausa (@toyotausa) on Jan 15, 2016 at 5:14pm PST

The RAV4 Hybrid is powered by both gas and electricity and boasts an exterior design that will have onlookers craning th

If you’ve ever been in a major disaster—a flood, hurricane, tornado or other shocking storm—you know how scary it can be. Things can change so quickly from slightly worrisome to outright terror. During that time, it’s wonderful to be able to have someone provide you with help and hope.

That’s just what the American Red Cross does. It works with victims of disaster around the country and even the globe, to provide necessary medical and emotional support.

Toyota has been a sponsor of the nonprofit for quite some time.

A deep voice philosophizes over a Martian landscape. "This terrain is mountainous, full of huge boulders, and it's almost entirely red."

It's not Neil deGrasse Tyson talking about the Cosmos, it's Arthur St. Antoine marveling at the Utah landscape as he test drives "one of the most popular pickup trucks in the universe."

Along his review of the Toyota Tacoma, Arthur visits all five of Utah's national parks. Arches National Park provides an almost alien backdrop, with its grand rock formations.

Each park has its own intrigue and adventure. He camps out under the stars, and…

You’ve seen it: the grit, determination and strength on an athlete’s face when they push themselves to the limit. If you’ve ever watched the Paralympic Games, you’ve seen these attributes magnified. Most of us have a hard time imagining the physical and mental strength it takes to compete in sports like fencing, sprinting, biking and hockey. Imagine doing any of these sports without a limb?

Toyota is proud to announce that it has become a sponsor of the Paralympics through the year 2024.

The red-tailed hawk (Buteo jamaicensis) is not an endangered species. In fact, if you've ever looked up and seen a circling hawk, we can guess with a high degree of confidence that it was a red-tail.

However, just because they're common doesn't mean that a nature-loving corporation like Toyota will ignore their plight when a pair nests on a dangerous utility pole at the Toyota Arizona Proving Grounds (TAPG).

Employees at TAPG were worried right away when these beautiful hawks took up residence on a pole carrying high-voltages. They were delighted, but worried.

All too soon, these…

This morning, here at Charlie's Toyota, while researching topics for today's blog post, we came across a bit of exciting news we definitely did not see coming. During a press conference today, Toyota made the announcement that they will be establishing a new research and development company that will focus on the future of artificial intelligence. "Toyota Research Institute Inc." (TRI) will begin...

A.I. and robotics? Yes, we’re going there in a big way with a $1 billion R&D investment... https://t.co/60J7oOTBzk pic.twitter.com/mWnoQpmhL1

— Toyota USA (@Toyota) November 6, 2015

Okay, so maybe we're still waiting for the flux capacitor to become a thing, but the 21st century has brought about the Toyota Mirai. This hydrogen fuel-cell model is fueled by everything, including trash! What other prediction about 2015 did Back to the Future get right?

The road is an equally exciting and dangerous place. When drivers with certain tendencies merge into your lane, things can get complicated. Chances are, you either are one of these drivers or you've encountered one of these drivers. Either way, we at Charlie's Toyota are here to say, it's gotta stop. Check out the link below from AutoGuide.com to learn more.

According to Christian Dior: "You can wear black at any time. You can wear it at any age. You may wear it for almost any occasion." If our new 2015 Toyota lineup doesn't prove this, we at Charlie's Toyota don't know what will. In fact, Autotrader.com recently announced metallic black as the car color of the year at New York Fashion Week 2015, listing the 2015 Toyota Tundra as the third most popular vehicle in its segment featuring this color.