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If you were offered the chance to climb a 120-foot wall in the heart of Times Square, NYC, would you do it? This was the challenge that Toyota issued to Christina Fate, a rally race car navigator for her boyfriend-driver. It was part of a promotion for the all-new Toyota RAV4 Hybrid and Christina was only too happy to agree.

Toyota's recent Super Bowl commercial, "The Longest Chase," depicts a Prius manned by a group of fugitives outrunning the cops. To catch them, the police must bring in a hybrid car of their own.

It sounds like a fantasy, but in Arkadelphia, Arkansas, it's real life.

Hybrid Law from Peter Byck on Vimeo.

The short documentary film, "Hybrid Law," follows the Arkadelphia Police Department as they transition from using outdated Crown Victoria police cruisers to the Toyota Camry Hybrid.

Old fashioned veteran officer Don Cleek says when he heard about the hybrids, he was "dead set against it…

Sure, the Toyota Prius has always been the go-to choice for drivers seeking an affordable car that provides north of 50 mpg. And, that's certain to remain the case for many, many years to come!

However, the 2016 Toyota Prius retains its enviable fuel efficiency while offering enhanced style, improved performance and tons of high-tech features. That certainly makes the 2016 Prius much more than just a practical option for your daily driving experience!

For years, engineers at Toyota have been producing some of the most reliable and capable cars on the planet. Day in and day out drivers have come to depend on these virtues, while also expecting the steady innovation and advancement in features to make everyday life just a little bit easier.

Are you a new car owner, unsure what you need to know about maintenance? One of the first areas of your new Toyota you should be concerned about are the tires.

Tires are the most fundamentally critical part of any car, because they are the only part that touches the ground.

In other words, it doesn't matter if everything else is working correctly: without tires, you're going nowhere.

Two important tire factors are tread depth, and inflation.

Your vehicle's recommended tire pressure should be listed on a placard inside the driver's side door. Be sure to…

A deep voice philosophizes over a Martian landscape. "This terrain is mountainous, full of huge boulders, and it's almost entirely red."

It's not Neil deGrasse Tyson talking about the Cosmos, it's Arthur St. Antoine marveling at the Utah landscape as he test drives "one of the most popular pickup trucks in the universe."

Along his review of the Toyota Tacoma, Arthur visits all five of Utah's national parks. Arches National Park provides an almost alien backdrop, with its grand rock formations.

Each park has its own intrigue and adventure. He camps out under the stars, and…

The red-tailed hawk (Buteo jamaicensis) is not an endangered species. In fact, if you've ever looked up and seen a circling hawk, we can guess with a high degree of confidence that it was a red-tail.

However, just because they're common doesn't mean that a nature-loving corporation like Toyota will ignore their plight when a pair nests on a dangerous utility pole at the Toyota Arizona Proving Grounds (TAPG).

Employees at TAPG were worried right away when these beautiful hawks took up residence on a pole carrying high-voltages. They were delighted, but worried.

All too soon, these…

Winter is coming. Along with it follows Game of Thrones jokes about how winter is coming, and putting on your winter tires.

We all know how important good winter tires are to maintaining traction over frigid, slippery surfaces. But what about your summer tires?

Even in summer, the amount of tread on your tire has a large impact, at least when it rains.

The interesting thing is: if it's dry out, your tread doesn't matter. In fact, you can get better traction without any tread at all-- if the road is bone-dry.

That's a big if.

We already know Toyata's vehicles are safe, dependable, and stylish. That's why the brand's new campaign focuses less on their cars and more on you! Feeling the Street encourages customers to think beyond the concrete and the vehicles traveling it, so they can soak in the sights, sounds, and scents around them.

Here in Augusta, ME we want you to roll down your windows and let the street inside! We encourage you…