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Have you had the chance to check out the all-new 2014 Toyota Highlander? Chances are, you've seen at least one ad featuring the crossover and the Muppets, but we here at our Augusta, ME dealership just want to make sure. This ad aired a few weeks after the Super Bowl commercial and the Muppets keep telling you how much fun the new Highlander is. Take a look.

We're not sure how anybody drives…

Baby, it's cold outside. Six degrees Fahrenheit here in Augusta, ME, as of our writing this. Fret not, though, reader--we haven't turned into overnight meteorologists. We do, however, have a somewhat odd story involving an ice storm, a man, and his Toyota Prius.

Toyota has been quite busy lately working on the development of its hydrogen fuel cell vehicle (FCV). There are of course still some roadblocks to conquer, but the automaker feels confident that an official launch is plausible for 2015. Let's take a closer look at the kind of performance the vehicle would be able to offer.

Based on the testing of the prototype vehicle which achieves a driving range of 300 miles, Toyota predicts...

If you are a fan of Toyota, chances are that you are familiar with the various charitable efforts the company is involved in. They have a number of initiatives including some that are aimed at educating teens and young drivers so they can safe behind the wheel. Now they have one more program to add to the list. This time it is focused on keeping first time drivers safe behind the wheel.

The new initiative has been dubbed TeenDrive365 and it is sponsored by the Toyota Collaborative Safety Research Center (CSRC) which is their safety R&D center. The program…

Toyota went all out at SEMA this year. They unveiled a farewell tribute to the FJ Cruiser and showcased a new version of the Highlander SUV for the Specialty Equipment Market Association.

The model shown there was dubbed the 2014 SpongeBob Highlander. Toyota had some fun crafting the model around the famed Nickelodeon character Sponge Bob Square Pants. It proved to be a very interesting looking model.

It boasts an impressive 800-gallon aquarium tank. How might that even be possible? Toyota enlisted the help of Animal Planets Wayde King and Brett Raymer who both host a show called "Tanked". This…

The Toyota Tundra is a major game changer in the full-size pickup segment. We love the new Tundra here at Charlie's Toyota because of it's efficiency, power and utility. These have made it a popular ride here in Augusta, ME as well as around the country.

An example of the national appeal we can look at Texas, the state where the Tundra is built. There, the Auto Writers Association gave the Tundra recognition as one of the only full-size pickup trucks that still adhere to the Society of Automotive Engineers J2807 tow standards.

One more great aspect of…

The very popular and eco-friendly Toyota Prius Plug-in is rolling into the 2014 model year with a number of amazing new standard features  like heated seats, remote climate control, a super long range when in EV mode, new alloy wheels and as many as 3 years of ToyotaCare Roadside Assistance.

The above list may have you curious about the new price for the Prius, since there have been so many upgrades, the cost must have…

From now until November 19, 2013, Toyota is garnering votes in their "100 Cars for Good" program, which gives readers the option of choosing from a list of 250 charitable organizations that are in need of a new vehicle. Over a 50-day period, Toyota will draw five finalists daily and select two of them to receive a new Toyota vehicle. By the end of the 50 days, Toyota will have given away 100 new vehicles to the organizations voted on by you. They have distributed 200 new cars since they began this program two years ago.

In the past, Toyota…

Over the past year the Toyota Venza has undergone a number of changes. For 2014, very little has changed in terms of appearance on the Venza, but we are likely to see some new things in the crossover, ones which will certainly please motorists in Augusta, ME.

Drivers will still have the choice of the LE, XLE, and Limited trims, obtainable in either front or all-wheel drive. Additionally, there are 4 and 6-cylinder options for powering the Venza. These engines will make the model capable of producing 181 horsepower with the 2.7-liter option, and 268 within the 3.5-liter…